conventions of a news channel

News readers/ presenters

•  Identify and develop interesting news stories.
•  Write news bulletins and assist in the production of scripts.
• Conduct interviews in the studio or in the field.
• Good communication skills.
• Understand legal and ethical issues which affect journalism.
• Look good on camera.

Report structure

• Report structure is the way in which the news is reported and delivered to the audience or viewers. An example of this is firstly the show will open with highlights of the differnnt stories they are going to cover and then they will show the most important story first.

Interviewees

• Interviewees are normally memebers of the public used to express their veiws and opinions on the subject matter.

Actuality Footage

• Is the live or prerecorded footage used to express and show resent news.

9. Mood Board

8. Animation mindmap

1. Our first idea is that Pudsey bear  will be performing the Gangnam style dance with a group of children.

2. Pudsey will take part in an England rugby team training session. He will take part in a number of drills and game situations, then to finish he will kick the ball over the posts for a conversion, the ball will hit the camera and the Children in Need sign will appear.

3. Pudsey will jump out of a plane without a parachute, and do a number of acrobatics for the duration of the animation. He will then hit the floor and the Children in need sign will appear.

4. Pudsey will be at the circus, he will then climb into a huge canon and be fired across the circus and lands in a massive net. When he lands on the net the children in need sign will appear.

5. Pudsey will have a dance off with diversity and the winner will be who ever gets the most votes via phone call. All the money will go to children in need.

7. Stop motion animation formats

Lego:

The lego movie was made using 3,863,484 lego bricks. It was created using CGI animation and actual lego sets. The target audience for the lego movie is young children, this is because young children play with lego at home. Using stop motion animation is quite popular in terms of viewing however, stop motion animation takes a long time to film and edit. The primary target audience for The Lego was Movie was at an age range of 4-12 years old. The secondary target audience was at an age range of 18-30 years old.

Claymation:

Claymation is one form of stop motion animation. Each animated piece either character or background is deformable and can be changed and moved so that the frames can have a smooth transition. Wallace and Gromit are a popular show watched by both children and adults. The primary target audience for Wallace and Gromit rage between the ages of 6-15 years of age. The Wallace and Gromit fins are very comical but in appropriate way. The secondary target audience range from the ages of 16-32 years of age.

People and objects:

When using stop motion animation, hundreds or maybe thousands of pictures will need to be taken. The object or people will have to be still, the picture will be taken then the person or object can move a very small amount and the next picture can be taken. The movement between each picture has to be very small so that the transition between each frame is smooth. Target audience for the kindle advert would be towards anyone of any age but more aimed at book lovers. The extraordinary kindle allows people to download thousands of books and take them out and about. This saves people from walking around with books in their bags or pockets.

Sand Animation: 

Sand animation, also known as sand art, is a term which has two meanings. It is the name given to a style of live performance art and to a type of animation. In the former, an artist creates a series of images using sand, a process which is achieved by applying sand to a surface and then rendering images by drawing lines and figures in the sand with one's hands.

Paper Animation:

Cutout animation is a technique for producing animations using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or even photographs. The world's earliest known animated feature films were cutout animations. Today, cutout-style animation is frequently produced using computers, with scanned images or vector graphics taking the place of physically cut materials. South Park is an example of this transition since its first episode was made with paper cutouts before switching to computer animation. Target audience for the creators of South Park are teenagers as the term of language in the series are very crude and not suitable for a younger audience.

6.charity research

For our animation project we have been asked to research charities to create an animation for a final charity we have chosen. The five charities we chose were children in need, cancer research, cry (cardiac risk in the young), Gosh (great ormond street hospital) and the salvation army.

• Cancer research: Cancer research is basic research into cancer in order to identify causes and develop strategies for prevention, diagnosis, treatments and cure. Cancer research ranges from epidemiology, molecular bioscience to the performance of clinical trials
• Cry: cry stands for cardiac risk in the young and is a charity helping to raise awareness of cardiac risk, Sudden Cardiac Death (SCD), Sudden Death Syndrome
• Great ormond street hospital: mission is to provide world-class clinical care and training, pioneering new research and treatments in partnership with others for the benefit of children in the UK and worldwide.
• Salvation army: The salvation army is a christian and international organization. It has a worldwide membership of over 1.5 million consisting of soldiers, officers and salvationists. 

The charity we chose is children in need. We chose this charity because since 1980 is has raised over £600 million for disabled and young people in the UK. We also chose this charity because children in need has an iconic figure, pudsey the bear. 

This advert sends out a message that there are too many homeless children sleeping on the streets. The target audience for this advert is for people with children because they will feel empathy and have a connection with the homeless children because they themselves have children. This advert has real life footage because it shows the seriousness of homeless children and makes it more believable. 

This advert shows people dressing up to try and raise money for children in need. It shows them having fun whilst doing a good cause and helping the children. This advert is also real life footage to show all the support that the people are giving to help children in need.

This advert made by Aardman is to show support for children in need. Wallace and Gromit are well known characters and therefore have a connection with the general public. Also, this advert is animated which will appeal to the younger audence as well.

4. Aardman case study

Job Roles:

Animator- An animator is an artist who creates multiple images, known as frames, that give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games.

Story board artists- A storyboard artist is able to visualize any stories using quick sketches on paper at any moment. Quick pencil drawings and marker renderings are two of the most common traditional techniques.

Layout artist- A layout artist deals with the structure and layout of images and text in a pleasing format. This can include magazine work,brochures, flyers, books, CD booklets, posters, and similar formats. 

CGI animators- CGI animators are responsible for generating animated images by using computer graphics.

Characters/ props/ sets:

Characters- The process starts as a director comes through from creatives department with 2d designs and from this the  model makers sculpt and mould a 3d Maquette or prototype, usually in plasticene. This is then modified, adapted and fine-tuned. The sculptors then use this maquette to make a mould and cast pieces in different materials to create the puppet that can be animated.


Aardman do not build sets or props, with the exception of immediate props like hats or suitcases the sets and props are usually built by specialist local companies. 

Aardman Commercials


Change for life commercial: This advert was made using clay characters, props and sets. It was filmed using stop motion animation; like the rest of Aardmans work. The reason the commercial is animated is because it fits the corporate identity theory for Aardman, It appeals to both young and the older target audience and thirdly because the characters do things in the commercial that human couldn't do such as bending their bodies into letters. 













Vimto Vimtoad commercial: This commercial was filmed using both real life people and an animated character. The background is also real rather than animated. The animated character adds fun and appeals to the younger target audience. 












Maynards discovery patch commercials: This commercial is completely animated including, characters, props and the set. The characters in this commercial are animated hedgehogs which appeal to both the older target audience and younger audience because they are cute and cuddly. 

5. lesson plan