32. E4 pitch

5. annotated research

Corporate identity research:

corporate identity theory is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees.

within corporate identity, there are underlying categories. design, which represents the logo, colours of the logo and the font in which the logo is written in.communication, public relations e.g. E4 estings and programming. And finally, behavior, internal values/norms (what the company wants to acheieve) e.g. shows that appeal to their target audience.

Surveys:

My surveys represent all the different information you would need when designing an ident. They give detailed information such as wether or not people prefer animated or real life idents.











Interview: 

The questions in my interview directly relate to what you would want to know when designing an ident. From what the viewers would expect to see in the ident, to wether or not they prefer real life or animated idents.






Design and purpose research: 
we asked our target audience questions such as what would you expect to see in an ident? And do you prefer animated or real life idents? And from the results, we got a good idea of what to include in our ident. For example, we have incorporated the E4 logo and color scheme, our ident is animated because the majority of our target audience said that they preferred animated idents.




Barb:
Broadcasters audience research board is the organization that measures television ratings in the Uk. Participating viewers have a box on top of their TVs which track the shows they watch. Barb was created in 1977 to replace a previous system whereby ITV ratings were compiled by JICTAR whilst the BBC did their own research. Currently, BARB have approximately 5,100 homes- equating to approximately 11,500 individuals participating in the panel.






Channel  research: 

E4s website is laid out in a very simple yet effective way, At the top of the home page they have their logo, and everywhere else as a background they have their purple color scheme. The main feature of their websites home page is the programs they broadcast. They also have links to other pages of their websites such as the E4 shows and their new page Eefer.

E4s style guide has a number of different sections, each representing the different parts of their logo. From the logo's position to the font they use in their logo. Each section plays a crucial role in the design an manufacturing of the logo.












E4's style guide not only has sections on the logo, it also has sections for the channels they broadcast. For example, they have a list for their typography which they can then use to make titles for their new up coming shows.

31. revised proposal planning

This is our new improved script whereby we have included the song Mecha Love by Hadouken to play throughout our ident rather than the sound effects we decided to have in our original ident.

Concept:
The idea behind our ident is to use stop motion animation to film our ident. We will use purple clay, which matches the E4 color scheme, to make a purple monster. Firstly, The purple monster will be erect and moving around. Then, the monster will melt into a flat piece of clay. After this, the monster will then grow into the E4 logo. There will be no narration or dialogue throughout our ident. The only noise throughout our ident will be music which will be played over the footage. The only character in our ident will be the purple monster. The stop motion footage will be filmed on an empty table.

Purpose:
E4 have a reasonably young target audience ( aged 16-34). My ident is aimed to entertain the target audience seeing as E4s ethos is to entertain their viewers. I will achieve this by making my ident fun, interesting and amusing to watch. I will use bright colored clay and unusual things will be happening in the ident. The meaning of the ident is to be fun and entertaining. This shows the viewers that E4 can  entertain them in a way they want to be entertained.

Key content:
Length: approximately 10 seconds
Narrative: The ident will start with a purple monster walking around, the monster will then melt down and then grow again to make the E4 logo. The ident will be made using stop motion animation.
Location: Table/ Desk
Characters: purple clay monster
Camera:Same shot and angle throughout the ident
Sound: The only sound throughout the video will be music

Target Audience: 
Appeal: Because my ident is for E4, they have a target audience of 16-34 year olds, so my ident will have to appeal to them.
Genre: My ident has a unique genre in the sense that it matches the idents of E4 in the way that it is both real life and animated, it is completely random and it is unusual.
Age: My ident is for people of the ages 16-34.
Gender: My ident is for both male and female viewers.

Justification:
I believe that my idea will be successful because it appeals to my target audience due to the genre. It is short yet interesting and will get the viewers attention. And finally, the ident is funny and amusing which is what the viewers want to see.
Audience appeal: I feel that my ident will appeal to my target audience of 16-34 due to its unusual genre and the fact that my ident is amusing which is what my target audience wants to see.
creation:

29.expansion of idea with storyboard

Our original idea was to have our character go for a walk in the forest and then have a volcano erupt, a giant lava boulder falls out of the sky. It then lands on our purple character causing him to get crushed. A lava monster then comes out of the volcano and morphs with our crushed purple character to form our E4 logo.

Our second idea was to have our purple character walking through the mountains in the Himalayas. An earthquake happens and the top of the mountain falls off crushing our purple character. A yeti then comes over the top of the mountain and morphs with our purple character to form our E4 logo.

Our third idea is to have our purple character going for a walk in the rain, the thunder clouds start rolling in and the lighting starts to strike. A lightening bolt then hits our character causing him to melt into a puddle, a 2nd lightening bolt hits him again causing him to jolt up into our E4 logo.

Our 4th idea is to have our purple character walking down the street, he then turns to cross the road. He steps out into the road and turns to see a car coming, the car then hits him however our purple character absorbs the car and then he turns into a moving E4 logo.

30. feedback from client

NME music videos

My Top Music Videos:

In the video Billie Jean by Michael Jackson, the single camera technique is used to show michael jackson singing and walking. there is simple editing used on this video. I enjoyed this video because it shows the talent of michael jackson. It was written and composed by Jackson and produced by him and Quincy Jones. There are contradictory claims to what the song's lyrics refer to. One suggests that they are derived from a real-life experience, in which a female fan claimed that Jackson had fathered one of her twins.

In the video paradise by coldplay, the single camera technique is used the show the elephant going on his journey. there is simple editing used on this video. i enjoyed this video because despite the fact its quite funny, there is an under lying message. he song was released on 12 September 2011 as the second single from their fifth studio album, Mylo Xyloto. According to Coldplay's official website, the single was not initially chart eligible in the United Kingdom, because it was available on iTunes as an instant grat when pre-ordering the album.

In the video one love by Bob Marley, the single camera technique is used to show people dancing and singing. The genre of this music video is reggae. It was first recorded in a ska style by Marley's original group.t was rerecorded as part of the 1970 medley All In One, which contained reggae reworking of their early ska songs.

24. production schedule