Thursday, 17 July 2014

7. Stop motion animation formats


The lego movie was made using 3,863,484 lego bricks. It was created using CGI animation and actual lego sets. The target audience for the lego movie is young children, this is because young children play with lego at home. Using stop motion animation is quite popular in terms of viewing however, stop motion animation takes a long time to film and edit. The primary target audience for The Lego was Movie was at an age range of 4-12 years old. The secondary target audience was at an age range of 18-30 years old.


Claymation is one form of stop motion animation. Each animated piece either character or background is deformable and can be changed and moved so that the frames can have a smooth transition. Wallace and Gromit are a popular show watched by both children and adults. The primary target audience for Wallace and Gromit rage between the ages of 6-15 years of age. The Wallace and Gromit fins are very comical but in appropriate way. The secondary target audience range from the ages of 16-32 years of age.

People and objects:

When using stop motion animation, hundreds or maybe thousands of pictures will need to be taken. The object or people will have to be still, the picture will be taken then the person or object can move a very small amount and the next picture can be taken. The movement between each picture has to be very small so that the transition between each frame is smooth. Target audience for the kindle advert would be towards anyone of any age but more aimed at book lovers. The extraordinary kindle allows people to download thousands of books and take them out and about. This saves people from walking around with books in their bags or pockets.

Sand Animation: 

Sand animation, also known as sand art, is a term which has two meanings. It is the name given to a style of live performance art and to a type of animation. In the former, an artist creates a series of images using sand, a process which is achieved by applying sand to a surface and then rendering images by drawing lines and figures in the sand with one's hands.

Paper Animation:

Cutout animation is a technique for producing animations using flat characters, props and backgrounds cut from materials such as paper, card, stiff fabric or even photographs. The world's earliest known animated feature films were cutout animations. Today, cutout-style animation is frequently produced using computers, with scanned images or vector graphics taking the place of physically cut materials. South Park is an example of this transition since its first episode was made with paper cutouts before switching to computer animation. Target audience for the creators of South Park are teenagers as the term of language in the series are very crude and not suitable for a younger audience.