Wednesday, 27 November 2013

5. annotated research


Corporate identity research:
corporate identity theory is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees.
within corporate identity, there are underlying categories. design, which represents the logo, colours of the logo and the font in which the logo is written in.communication, public relations e.g. E4 estings and programming. And finally, behavior, internal values/norms (what the company wants to acheieve) e.g. shows that appeal to their target audience.


Surveys:




My surveys represent all the different information you would need when designing an ident. They give detailed information such as wether or not people prefer animated or real life idents.











Interview: 













The questions in my interview directly relate to what you would want to know when designing an ident. From what the viewers would expect to see in the ident, to wether or not they prefer real life or animated idents.






Design and purpose research: 
we asked our target audience questions such as what would you expect to see in an ident? And do you prefer animated or real life idents? And from the results, we got a good idea of what to include in our ident. For example, we have incorporated the E4 logo and color scheme, our ident is animated because the majority of our target audience said that they preferred animated idents.




Barb:
Broadcasters audience research board is the organization that measures television ratings in the Uk. Participating viewers have a box on top of their TVs which track the shows they watch. Barb was created in 1977 to replace a previous system whereby ITV ratings were compiled by JICTAR whilst the BBC did their own research. Currently, BARB have approximately 5,100 homes- equating to approximately 11,500 individuals participating in the panel.






Channel  research: 





E4s website is laid out in a very simple yet effective way, At the top of the home page they have their logo, and everywhere else as a background they have their purple color scheme. The main feature of their websites home page is the programs they broadcast. They also have links to other pages of their websites such as the E4 shows and their new page Eefer.












E4s style guide has a number of different sections, each representing the different parts of their logo. From the logo's position to the font they use in their logo. Each section plays a crucial role in the design an manufacturing of the logo.












E4's style guide not only has sections on the logo, it also has sections for the channels they broadcast. For example, they have a list for their typography which they can then use to make titles for their new up coming shows.


























Tuesday, 26 November 2013

31. revised proposal planning





















This is our new improved script whereby we have included the song Mecha Love by Hadouken to play throughout our ident rather than the sound effects we decided to have in our original ident.

Concept:
The idea behind our ident is to use stop motion animation to film our ident. We will use purple clay, which matches the E4 color scheme, to make a purple monster. Firstly, The purple monster will be erect and moving around. Then, the monster will melt into a flat piece of clay. After this, the monster will then grow into the E4 logo. There will be no narration or dialogue throughout our ident. The only noise throughout our ident will be music which will be played over the footage. The only character in our ident will be the purple monster. The stop motion footage will be filmed on an empty table.

Purpose:
E4 have a reasonably young target audience ( aged 16-34). My ident is aimed to entertain the target audience seeing as E4s ethos is to entertain their viewers. I will achieve this by making my ident fun, interesting and amusing to watch. I will use bright colored clay and unusual things will be happening in the ident. The meaning of the ident is to be fun and entertaining. This shows the viewers that E4 can  entertain them in a way they want to be entertained.

Key content:
Length: approximately 10 seconds
Narrative: The ident will start with a purple monster walking around, the monster will then melt down and then grow again to make the E4 logo. The ident will be made using stop motion animation.
Location: Table/ Desk
Characters: purple clay monster
Camera:Same shot and angle throughout the ident
Sound: The only sound throughout the video will be music

Target Audience: 
Appeal: Because my ident is for E4, they have a target audience of 16-34 year olds, so my ident will have to appeal to them.
Genre: My ident has a unique genre in the sense that it matches the idents of E4 in the way that it is both real life and animated, it is completely random and it is unusual.
Age: My ident is for people of the ages 16-34.
Gender: My ident is for both male and female viewers.

Justification:
I believe that my idea will be successful because it appeals to my target audience due to the genre. It is short yet interesting and will get the viewers attention. And finally, the ident is funny and amusing which is what the viewers want to see.
Audience appeal: I feel that my ident will appeal to my target audience of 16-34 due to its unusual genre and the fact that my ident is amusing which is what my target audience wants to see.
creation:


















Friday, 22 November 2013

29.expansion of idea with storyboard


Our original idea was to have our character go for a walk in the forest and then have a volcano erupt, a giant lava boulder falls out of the sky. It then lands on our purple character causing him to get crushed. A lava monster then comes out of the volcano and morphs with our crushed purple character to form our E4 logo.

Our second idea was to have our purple character walking through the mountains in the Himalayas. An earthquake happens and the top of the mountain falls off crushing our purple character. A yeti then comes over the top of the mountain and morphs with our purple character to form our E4 logo.

Our third idea is to have our purple character going for a walk in the rain, the thunder clouds start rolling in and the lighting starts to strike. A lightening bolt then hits our character causing him to melt into a puddle, a 2nd lightening bolt hits him again causing him to jolt up into our E4 logo.

Our 4th idea is to have our purple character walking down the street, he then turns to cross the road. He steps out into the road and turns to see a car coming, the car then hits him however our purple character absorbs the car and then he turns into a moving E4 logo.













30. feedback from client


NME music videos

My Top Music Videos:



In the video Billie Jean by Michael Jackson, the single camera technique is used to show michael jackson singing and walking. there is simple editing used on this video. I enjoyed this video because it shows the talent of michael jackson. It was written and composed by Jackson and produced by him and Quincy Jones. There are contradictory claims to what the song's lyrics refer to. One suggests that they are derived from a real-life experience, in which a female fan claimed that Jackson had fathered one of her twins.



In the video paradise by coldplay, the single camera technique is used the show the elephant going on his journey. there is simple editing used on this video. i enjoyed this video because despite the fact its quite funny, there is an under lying message. he song was released on 12 September 2011 as the second single from their fifth studio album, Mylo XylotoAccording to Coldplay's official website, the single was not initially chart eligible in the United Kingdom, because it was available on iTunes as an instant grat when pre-ordering the album.



In the video one love by Bob Marley, the single camera technique is used to show people dancing and singing. The genre of this music video is reggae. It was first recorded in a ska style by Marley's original group.t was rerecorded as part of the 1970 medley All In One, which contained reggae reworking of their early ska songs.









Thursday, 21 November 2013

24. production schedule





























23. script for ident


location recce


video

music video story board























script


Location: Stairs shot 1- T-birds are asking Danny what he done over the summer at the beach, they are sitting down on the stairs whilst talking.

Location: stairs shot 2- Danny says to the T-birds "you don't wanna' hear all the corny details".

Location: stairs shot 3- Danny stands up and starts to sing," I met a girl, crazy for me".

Location: stairs shot 4- the boys begin to dance.

Location: Benches shot 1- Pink ladies ask Sandy what she done over the summer.

Location: benches shot 2- Sandy replies and states she met a boy.

location: benches shot 3- One of the girls reply and says that its stupid going all the way to beach for some boy. To which sandy replies he is special, it was romantic.

Location: benches shot 4- Sandy then starts to sing.

shot list

Location: Stairs shot 1- T-birds are asking Danny what he done over the summer at the beach, they are sitting down on the stairs whilst talking.

Location: stairs shot 2- Danny says to the T-birds "you don't wanna' hear all the corny details".

Location: stairs shot 3- Danny stands up and starts to sing," I met a girl, crazy for me".

Location: stairs shot 4- the boys begin to dance.

Location: Benches shot 1- Pink ladies ask Sandy what she done over the summer.

Location: benches shot 2- Sandy replies and states she met a boy.

location: benches shot 3- One of the girls reply and says that its stupid going all the way to beach for some boy. To which sandy replies he is special, it was romantic.

Location: benches shot 4- Sandy then starts to sing.

Tuesday, 19 November 2013

Crew roles


summer nights



Director: Harry Holland
Definition: he/she is the organizer and developer of the film tat they are trying to produce: I would organize and arrange the scenes and how I would like them to go
Producer: Lauren Mizzi
Definition: The Producer is frequently the first person to become involved in a project; they participate directly in all the main producing. Also they make the budget. :I Booked the cameras and organized the budget and also I made the changes that needed to be improved
Director of Photography (D.P.): Mason Haliday
Definition: they are the heads of department on filming productions and have a leading role of approving thing: he is in charge of the filming and positing of the camera and redoing the scenes if needed
Editor: Mason Halliday
Definition: an Editor is someone who work’s closely with the Director, after the filming is completed, his is to assemble sots to piece together to make the final film. : I am in charge of the editing and making the advert all on final cut.
Camera Operator:Mason Halliday 
Definition: The Camera Operator sets-up positions and operates the camera. The right angels the film the right shots for the scenes. :  He is in change of the cameras positions and also is in charge of the angles.
Minor Roles
Assistant Camera (A.C.): Harry Holland
Definition: assist the camera mad holding him when walking back so he doesn’t trip up and also helps him set up. : He is inchage of helping the camera man and helping him but giving advice.
Assistant Director (A.D.): Mason Halliday
Definition: he is his help man taking responsibility for number of important jobs due to the camera. He also needs to take care of the camera man when using the camera.
Art Director: Lauren Mizzi
Definition: create all the set art work and makes the shots and sets look as good as they should do. : he is in charge of making the shot look good and making the space around the shot even
Casting Director: Oliver friend
Definition: organizes the cast to produce them to be organizes and be ready for them to film the next shot. I am in charge on telling then what is going to happen next and were they should be.
Location Scout: Sir
Definition: you travel around the world to find all types or locations for your film to be filmed at: sir is inchagre on were we go and how to get there but he takes ideas form us on were to go.
Production Manager (P.M.): Lauren Mizzi
Definition: they produce all of the mangers television like. Light children’s programs and is responsible for all the organizational aspects of production including a budget: I am charge on what’s happening and also the budget
Screenwriter: Lauren Mizzi
Definition: screenwriter are responsible fro reaching certain ideas for the story. Writhing screenplays and delivering the. : I take the responsibilities on the ideas and creativity for the adverts.

17. Mind-maps and storyboards







































































































Monday, 18 November 2013

props+equipment


Props
Bench - In the majority of the shots, a bench is used to sit on and dance on. We therefor need a bench to recreate the scene as it is, although the bench we have does not have a table, we can improvise.
Food - The 'Pink Ladies' when sitting on the bench have food, the food we have does not matter, preferably something that is easy to handle.
Trays - Tray to dance with and place food on them, preferably red ones. 
Bin - 'Sandy' gets pushed into the bin in one of the shots, also needs to have some rubbish in it to spill out on the floor.


Equipment

Camera- we will use one camera throughout our entire video.
Tripod- we will use a tripod to put our camera on so that the camera is stable and our shots are  still. 



Friday, 15 November 2013

21. research proposal

Concept:
The idea behind our ident is to use stop motion animation to film our ident. We will use purple clay, which matches the E4 color scheme, to make a purple monster. Firstly, The purple monster will be erect and moving around. Then, the monster will melt into a flat piece of clay. After this, the monster will then grow into the E4 logo. There will be no narration or dialogue throughout our ident. The only noise throughout our ident will be music which will be played over the footage. The only character in our ident will be the purple monster. The stop motion footage will be filmed on an empty table.

Purpose:
E4 have a reasonably young target audience ( aged 16-34). My ident is aimed to entertain the target audience seeing as E4s ethos is to entertain their viewers. I will achieve this by making my ident fun, interesting and amusing to watch. I will use bright colored clay and unusual things will be happening in the ident. The meaning of the ident is to be fun and entertaining. This shows the viewers that E4 can  entertain them in a way they want to be entertained.

Key content:
Length: approximately 10 seconds
Narrative: The ident will start with a purple monster walking around, the monster will then melt down and then grow again to make the E4 logo. The ident will be made using stop motion animation.
Location: Table/ Desk
Characters: purple clay monster
Camera:Same shot and angle throughout the ident
Sound: The only sound throughout the video will be music

Target Audience: 
Appeal: Because my ident is for E4, they have a target audience of 16-34 year olds, so my ident will have to appeal to them.
Genre: My ident has a unique genre in the sense that it matches the idents of E4 in the way that it is both real life and animated, it is completely random and it is unusual.
Age: My ident is for people of the ages 16-34.
Gender: My ident is for both male and female viewers.

Justification:
I believe that my idea will be successful because it appeals to my target audience due to the genre. It is short yet interesting and will get the viewers attention. And finally, the ident is funny and amusing which is what the viewers want to see.
Audience appeal: I feel that my ident will appeal to my target audience of 16-34 due to its unusual genre and the fact that my ident is amusing which is what my target audience wants to see.
creation:














































music video recipe

Music Videos:




The 1970s music videos are mainly of the band members/ singers performing on stage to a live crowd. The main genre of music in the 70s was disco music, which became one of the biggest genres of the decade. Other genres such as reggae and hip hop emerged in this decade.




The 1980s music is also videos of the bands performing but not necessarily of the band/ singers on stage. it is similar to the music of the 70s. this music video is primarily concentrated on the band and their singing. there is only one camera angle and no editing.



The 90s music is also similar to the music of the 70s and 80s however, there is more dancing involved, there are more cameras used and more camera angles. the music itself is faster. In the 90s hip hop grew and continued to be highly successful.


The 2000s music videos have a lot more cameras involved, more complex editing, more dancers and extras involved. The 2000s saw the creation of a few Indie- related genres such as emo and electronic genres such as liquid funk. The 2000s music videos started to use pitch correction and auto-tune.


The 2010s music videos have even more cameras used, even more complex editing. more props and extras are used and more money is spent on the videos. A lot of the videos take place abroad on beaches for example and show off a sex appeal rather than the talent of the artist.



To make a good music video you will need parts and influences from all these time periods, for example for me to make a good music video I would film the band/artist performing live as done in the 70's to the 90's, the music video would also have a story lines so that its not a pointless video. I will also include close ups of the artists as that seems to a main feature in all music videos throughout the years. In my opinion the video need to tie in with the song and make sense, so that the viewers can relate and get a better understanding of the song and the lyrics. 

Recipe: 

Close up of the artist/ act 
Shots of the brand/ artist preforming live 
Needs to have a story line 
Needs to make sense 
Different camera angles and shots 

9.Typography


This font is called called HFF kids stuff. i chose this font because kids can relate to it because there are pictures of kids having fun climbing on the letters.



This font is called Initials with curls. i chose this font because i believe it represents the way people would have written letters to each other.

This font is called Batman Forever, i chose this font because it has sharp edges and angles and is easy to read. therefore it makes it modern.

This font is called Billion stars. i chose this font because it is serif and looks like some one from high class has written it.


This font is called Art Brewery. I chose this font because it looks like its been written by a paint brush, at the bottom of a painting when the painter signs their work.



This font is called bonzai. i feel that this font represents the word fashion well because it is unique and stylish.



this font is called versity_regualar. i chose this font for sport because it represents an american college football team.



This font is called cactus sandwich. I believe that this represents the word comedy well because the font its self is funny.



This font is called CFanarchy_regular. I chose this font to represent the word drama because i feel it would be an appropriate font for a title of a TV show.



This font is called Always Forever. I chose this font because i think it represents the way teenagers would write in school or their diary.

single shot camera analysis

 This single camera shot is for a slow motion video for pedigree dog food. It is filmed using a phantom camera, it shoots 1000 frames per second.









This single camera shot is of NFL players showing off their skills to try and get chosen for the best team. They use this single camera technique so that the camera is always concentrating on the players.








The big bang theory uses the single camera technique because it is easier for the actors to concentrate on one camera than it is to concentrate on more than one. The director can then get the best performance from the one camera.















cinematography 180 degree rule and rule of 3rd video

The video 'Haven't met you yet' by Michael Buble is a good example of the 180 degree rule because there is a wide shot of him singing and immediately after is a close shot of him singing with the same background for both shots.










Rule of thirds:  This video I ran by flock of seagulls is a good example of rule of thirds as is shows the singer in the middle of the screen linked to the camera being central. And the keyboard he is playing is also in the centre of the screen which shows it has a key significance to the video. The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.




















When you join shots together using shot reverse shot,  you need to be careful about eyeline match. This means that the gaze of the character in one shot has to line up with the person or thing they’re looking at in the next shot, as in Shots 3 and 4. To get this right, you should put both camera positions at a similar distance from the axis.



180 degree rule 
In film making, the 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene, the first character will always be frame right of the second character, who is then always frame left of the first. If the camera passes over the axis, it is called jumping the line or crossing the line. 

15. interview analysis

1) What do you like about E4?
The majority of answers I got from this question were that they enjoyed the shows that E4 broadcasted because they were fun and amusing. From this information, I made sure that my ident was fun and amusing so that it appeals to my target audience. I achieved this by making my main character melt and then get eaten by a monster.

2) What is your favourite program on E4 and why?
Most of the people I asked this question to said that The Big Bang theory was there favorite because they found it funny and amusing. So, for E4 to keep getting viewers and therefore better ratings, they should show more Big Bang theories because thats what the majority of the viewers want to see.

3) What time do you usually watcvh your favourite program?
The majority of people I asked this too said that they usually watch their favourite show at 8 p.m. This gives E4 a good indication of the peak times for them to broadcast their shows. So from this information, I would broadcast my ident at 8 p.m. so the majority of my target audience see my ident.

4) What do you like about the E4 idents?
Nearly everyone I asked this question too said that they loved that fact that the idents are totally random and fun and that alot is happening all at once. So, this information can help E4, becuase now they know what the viewers want to see in an ident. From this information, I made my ident totally random and fun to appeal to my target audience. I achieved this by a random volcano erupting.

5) Do you like the current E4 logo and colour scheme?
Most of the people I asked this question too said that they love the purple colour scheme because it is unique and that the logo its self is fun and interesting. However, a few people said that the logo can be sometimes quite hard to read. From this information, I stuck to the purple colour scheme, but made sure that the writing stands out to my target audience.

6) Do you prefer animated or real life idents?
The majority of people said that they prefer animated idents because they are more fun. However, some people said that they love the fact that E4 do a mixture of both real life and animated idents because they are unique and fun. So from this information, I made sure that my indent was aimed to appeal to the majority of my target audience.

7) What do you expect to see in an E4 logo?
Everybody I asked said that they would expect to see the purple colour shceme, for the logo to be fun and interesting and to also stand out. From this information, I stuck to the purple colour scheme and my logo stands out to my target audience. I have achieved this by making my logo different and unique.

8) How would you improve the E4 logo?
A lot of people said that they wouldn't change the logo. However, the people that said they would change the logo said that they would change the size, either bigger or smaller, and that they would put a background behind the logo. From this information, I put my logo on a background to my my logo appeal to my target audience.


















Call sheet


Day Of Filming: Monday

Times For Crew: 3:15

Times For Actors: 3:30

Weather Report: make sure its not raining

Props Needed: clothes, bench, trays, bin, food

Equipment Needed: cameras, tripod, microphone,

Shots Required:

Any Major Risks: The stairs could be a major risk if we were to fall down them, the weather could be a major risk, if its wet or icy it could be slippery.

1 days shooting.