Friday, 15 November 2013

7. re-branding

ITV Re-brand 
The main ITV logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming. The broadcaster's flagship channel changed its name from ITV1 to ITV, and, along with ITV2, ITV3, ITV4 and CITV, changed colour scheme to better reflect their programme mix. 

ITV idents 
As a brand at the heart of popular culture, ITV’s main channel now has a far broader range of idents, which capture moments from everyday life across the UK, featuring real people and real scenes. 

why did the rebrand occur? 

The rebranding of ITV will allow them to further cement the relationship in viewers' minds between our shows and the ITV brand that produces and broadcasts them. 
The logo is part of a multi-million pound rebrand, as well as introducing a new lower case logo, designed to look like joined up handwriting, the broadcaster renamed its flagship channel. Known as ITV1 since 2001 it will now simply be called ITV. The uses of colours also appeals to their target audience which is young family and any age above as ITV show a wide range of programs which include entertainment, wildlife and the news. 

E4 Re-brand 
E4 rolls out Eefer character in first brand refresh in six years. 

The broadcaster has taken inspiration from plastic peg display boards for the updated identity, while retaining the channel’s purple colouring. 
It is also rolling out a new brand character, "Eefer", a robotic embodiment of the channel’s familiar logo. 

Eefer will interact with viewers on social media sites such as Facebook, Twitter and Instagram, as well as E4’s YouTube and Spotify channels. 
They have designed Eefer like a human. he has the same logo but with arms, legs, eyes and a mouth. even though he has got a mouth he doesn't speak. He holds a board and the information is written on the board containing information on the next programme or up coming programmes. they use Effer like a normal human. 

E4 have decided to to bring back Eefer sinc he was in his last ident in 2003. they uses eefer also in there idents to make it more interesting and comical. 

E4 have got Eefer on there website as a whole different link he has a large picture with a billboard that shows hes going back, however showing his personality but making him sound real ' weather you like it or not' meaning he's coming back and if you don't like him then tough. its trying to make him sound real and large. 


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