Wednesday, 18 March 2015
While designing our logo we looked at the current E4 style guide to see if it would help us out with our design. We wanted to do as much research as we could, we wanted to make sure that the design of our ident will represent E4 the best. E4 style guide gave us a lot of information on the how they have designed there logo and why. We got a much better understand of how to design our logo and what sort of things we should Include.
The next stage of our research was looking at their broadcasting schedule, we decided to look at E4 website to get a better understanding on the different programmes that would be played and at what time. We wanted to see if the timing of the day would effect what sort of ident was played. Wether the ident would be different in the morning and afternoon.
We decided to create a survey that we would send out to people and get better feedback from E4 and other viewers. We asked them many things, but we wanted to find out if they liked the E4 logo and if they didn't, what would they change? We mainly asked this question as we felt if viewers wanted to change anything then we would have the information and could possibly put this into our design of our ident.
Our next bit of research was on YouTube. We found that E4 had many different types of idents. And where they all played the same parts during the day or random? We wanted to find out if a programme was aimed at a older target audience, would the ident be different ident to if there was a programme aimed at a younger target audience.
Here we was unsure on how we could come up with and produce and high quality ident. We researched what makes a outstanding ident we came across many different idents from many different channels, we took notes from each ident to find out what they all had in common. We wanted to get ideas from the best ideas so we new that our ident would be what the viewers were wanting to see.
For our logo design we wanted to create 20 different logo and if needed develop them on, however creating 20 logos from just imagination can be quiet difficult. We research many different logos, finding out what sort of font or design they are, the colour they are and also the size. We used all this information to help us come up with 20 various different channel 4 designs.
Our last piece of research we done was figuring out how animation is Made. We wanted to use animation so we looked into if animation can be a part of ident and we came across many different methods in which ident are developed and made. This helped us in the production of our ident for E4.