Friday, 16 January 2015

proposal final

Proposed  Topic: When it comes to TV idents there are six main purposes they hold: 

Identity 
Marketing 
Packaging 
Re-packaging 
Scheduling 
Segmentation within scheduling 


Identity: 
The first and arguably the most important purpose of an ident is to give a channel its identity. This is done so that channel stands out from the rest in a positive and eye catching way with the hope that it will attract more viewers to the channel. An ident is designed with specific colours, objects and shapes in order to represent what the channel stands for and its identity. For example E4 have had hundreds of different idents in the past years but they all focus on being unique and different as E4 as a channel itself is very unique and different as they broadcast different and unique programs compared to channels such as BBC and ITV. E4 show that they are unique in their idents by making sure that there is a lot of colour (apart from their known colour purple) and events happening within the ident, they tend to take an animated approach to their idents which again makes them stand out from the crowd as animation is almost like a separate reality from ours which again leads back to E4 being unique and different. 

Marketing: 
Secondly marketing is another important purpose of an ident within the television industry. Idents can be placed by the channel at both the start and end of a programme, this can be used a marketing technique to remind the viewer what channel they are watching. Not only does it remind the viewer what channel they are watching but it also puts across the channels identity to them which if appeals to the viewer, it makes it more likely that they will return to the channel more frequently. People tend to flick through channels without paying any attention what channel they are on in order to find a programme they like, this leads back to reminding the viewer what channel they are watching as many viewers don't often pay attention to what channel they are on and only what programme they like, so an ident is used as a constant reminder to the viewers. 

Packaging & Re-Packaging: 
If a channel were to make a change in branding, identity or the type of programmes that they choose to broadcast, the ident can play a huge role in this change as the ident can also change in order to accommodate the other changed happening within the channel. By simply changing/altering a channels ident, that shows how the ident represents the channel and what it stands for, this shows how an ident can package and re-package a channel and the changes it has made. An ident can also package and re-package depending on the time of year, for example during Christmas a channels ident may be altered/changed to suit a more Christmasy image and identity to the channel which would appeal to its audience as it shows that the channel is in touch with its surroundings. 

Scheduling/Segmentation within Scheduling: 
Last but not least idents are also used with the purpose of scheduling and segmentation within scheduling. Many idents are shown before and after programmes shown on a certain channel, some of those idents have a voice over which tends to tell the viewer what programme is coming up next or what programme is currently showing. Due to the fact that idents represent the channels identity and what they stand for, the ident shown before certain programs may tend to relate to the programme being shown next, for example if there was a football match on next, the ident may consist of an animation of someone kicking a football. This animation would then have a voice over speaking over the ident informing the viewer about what programme/event is being shown next, this will help the channel create some form of scheduling. 

Purposes: 
I personally hope to achieve a lot from my ident. When creating the ident I will constantly have the target audience and what the channel stands for in mind, i have to come up with an ident that not only represented the channel in an appealing way but also meets the target audience's requirements. I will create this ident with the purpose to be eye catching and represent the channel in a way that the audience will not only love but will learn to live with and it be apart of their lives at home when the turn on their Television sets. 

Background: 
My aim with this ident is to attract a new type of audience to E4 and expand on its current target audience that the channel caters for at this moment in time. E4 have a current target audience aged 16-34, i aim to attract not only that current audience but expand the age range from 16-45. I believe that the ident i have created contains elements that will appeal to that age group and will hopefully attract more viewers to the channel. 

Scope: 
I aim to spend maximum 3 weeks in order to find and get in contact with participants whom are willing to help me with this project. Once i have put together a strong reliable team, we shall start making the ident which i hope will take no longer than 2/3 months. There will need to be funding in order for the ident to be successful, therefore i will show my ident to a number of venture capitalists whom may be interested in investing in the idea, once i have the funding i will show my idea to a number of people whom i will interview and then narrow down to 5 people whom i hope will help me make my ident idea come to life. 

Method: 
My main aim is to create and produce and ident that is leaps and bounds better than the current ident that E4 broadcast. In order to make sure this happens i will undergo a lot of research which will involve showing the ident to 15 people, 10 of whom are a current frequent view of E4 and 5 who hardly watch the channel, from this i hope to gain feedback in which can help me improve my ident if needed in order to appeal to not only the target audience but also that percentage of people who do not watch E4. 

Timetable: 
Prepare proposal by: 26/6/2014     
Complete literature review: 20/6/2014 
Complete fieldwork by: 24/6/2014   
Complete analysis by: 27/6/2014 
Give presentation on: 29/6/2014 
Complete final report by: 2/7/2014    
 

final logo

This is my final logo I designed for E4. I chose this logo out of all my designs because i think it suits the E4 ethos and conventions really well. E4 has quite a niche audience so they need to appeal to their target audience with the use of entertainment and attraction. I had to make me logo appeal to the E4 target audience (Aged 16-34) so i made the logo look fun and exciting so it would appeal to the young audience of E4. I used purple as the main colour in this logo so it matches E4's colour scheme as they are recognised by many people with the use of the colour purple. I tried to make the logo as eye catching and attractive as possible so it is memorable to the public so they will always think of E4 when they see either the logo or the colour purple. I placed a "paint splatter" effect behind the main part of the logo to give it a sense of depth and to also make the logo look more interesting to look at.

draft ident

video
WWW: our general idea of how we will use twitter to decide the outcome of our ident and the fact that we are communicating with the public. Also, that we used our ident character and personified him. 

EBI: we need to speed up our ident, add a background to make it more life like and believable and also have our ident character to be more involved in the ident and then for him to turn into the E4 logo. We also need to design an E4 logo. 

focus groups

The focus group gave feed back on my final logo on what went well, which was the following: 
Final logo developed well. 
Unique logo 
Images appeal to target audience.(Used colour purple well) 

The focus group then finally gave me feedback on how i could improve my final logo which was as followed—: 
The character is more prominent than the name of the channel. 
Used a custom font not images. 

I took all this information from the focus group and added improvements to my final logo. The main chance that we made to our logo was to make the actual channel's name appear more prominent compared to the character we made for our logo. This allows people to see the logo and easily recognise what channel the logo is representing, but at the same time shows of the character that also makes the logo more interesting and entertaining to look at. I also tried to make the font i chose look very unique and tried to make it fit the target audience of the channel. As i made my logo for "E4" I had to make sure that the logo was interesting and unique to look at so it could fit E4's niche target audience. 

annotated screen grabs

This first screen grab shows the first part of the ident where the E4 character is walking across the grass. While this is happening there are sound effects of footsteps on grass which helps it bring more of an atmosphere to the ident. This screen grab shows the first sign of interaction our E4 character has with the audience at home watching. The character waves at the camera along with sound effects in the background of birds singing. This again helps build a very strong and realistic atmosphere with the viewers at home and the ident its self 






This screen grab shows the volcano in the background erupting and shooting out a huge black boulder. This scene is also accompanied by volcano sound effects which again helps add to the atmosphere of the overall ident and the situation which is happening. 







This screen grab shows the boulder falling onto the E4 character and squashing him. This adds an entertaining and humorous side to the ident which fits E4's target audience very well and they aim to be entertained. 








This screen grab shows the E4 character all squashed and almost melting into the ground, this keeps the viewers interested and wanting to know what happens next. 







This screen grab shows the E4 "Monster" appearing out of the volcano. This part is met with a growling monster sound effect which gives the scene tension and atmosphere as it come out from the volcano. 







Finally this screen grab shows the E4 monster coming up to its "Prey" (the E4 character) and about to devour him. This is still shown with the growling monster sound effect in the background.










This screen grab shows how we added music and sounds into our ident.











powerpoint bibliography

pitch for music video

Tuesday, 13 January 2015

production log


Advertising in music videos


Advertising in music videos is becoming more and more popular as artists are including products in to their music videos that will help different companys with advertisement. advertising in music videos ranges from major advertisement to minor advertisement. An example of major advertisement used in a music video would be from Pharrell 'Happy'. in this video it shows a minion from despicable me dancing and it also shows Pharrell wearing different clothing brands such as Ralph Lauren.






                    











In 50 cents song window shopper, He is seen driving a Maseratti. This advertises the car for Maseratti because it shows an iconic figure in the music industry driving the Maseratti. 50 cent will get paid by Maseratti to drive the car in his video because Maseratti know the video will be seen by a lot of people. 





In lady Gaga's music video The edge of glory, she is seen wearing a lot of jewellery. This is advertising for the jewellery company as people will want to wear the same jewellery as their idol. This results in a higher income for the jewellery company. 


another example is 'Lady Gaga ft Beyonce - Telephone'. In this video, there are many different branding companies which are advertised in the music video. 

In the picture I have chosen from the video is Lady Gaga holding an LG phone which is associated with Virgin. The music producer would have probably asked LG and virgin for permission to show their logos in the video and most likely had to pay the companies to show their logo in the video. 







In depth artist case study

Kendrick Lamar is an American rapper and songwriter best known for his interesting take on life on Southern California's tough streets, and for his affiliation with rap star and super-producer Dr. Dre. 
Kendrick Lamar Duckworth, dropped his last name to perform as Kendrick Lamar,was born in Compton, California, on June 17, 1987. His parents had moved to Compton from Chicago to escape the city's gang culture, although Lamar's father had been associated with the notorious Gangster Disciples gang. As the 1980s crack trade and West Coast gang presence increased, Lamar grew up around precarious street activity, but he seemed more influenced than harmed by it. He was a good student who enjoyed writing, first stories and poems, and then lyrics. 

In 2010 Kendrick released his first full-length independent album under Top Dawg Entertainment. Titled Section.80, it was released exclusively on iTunes. The album continued to shine a light on Lamar's talent and distinctive views on the street life that he knew so well but that did not appear to adversely affect him,
Lamar continued writing music and lyrics, and continued to tour and collaborate with more popular recording artists, such as Young Jeezy, The Game, Talib Kweli, Busta Rhymes and Lil Wayne. Dr. Dre, one of hip-hop's most respected and influential producers, took the young artist under his wing, becoming his mentor in both music and business. 
As the buzz on Lamar continued to build, Dr. Dre signed him to his independent record label, Aftermath Entertainment, alongside more established rap stars Eminem and 50 Cent. 
In October 2012, Kendrick released his album good kid m.A.A.d city. The album included hit singles like "Swimming Pools (Drank)" and "Poetic Justice," and the rapper's emergence as a talent to watch. 



Shooting script for music videos



Monday, 12 January 2015

Planning tasks

body building and body image 

Synopsis: 

Our documentary is on bodybuilding and body image and how body image has become a big thing in society in both male and females; and the bad name that bodybuilding can get due to the fact people don't know enough about it.

Beginning- history of body building, when body building started to become a big deal and who made it a big deal and how bodybuilding has changed over the years.

Middle- Lifestyle of a bodybuilder, body image, steroids, How to make money in bodybuilding Interviews with bodybuilders.

End- Finding balance in life between bodybuilding and living a normal life.




Friday, 9 January 2015

cover letter

Dear, Mr/Mrs 

I am writing in response to your advert, requesting applicants for a Television Production Assistant on sports programmes. As a recent 2:1 Comparative Literary Studies and Film graduate with a strong desire to work in television production, and a good knowledge of sport and its media representation, I believe I am a good candidate for the position. 
You will see from my enclosed CV that I have gained a wide variety of both transferable and specific skills, which relate to working in the media industry. 






Oliver Friend 8 Mortimer Drive ž Biggin Hill ž TN16 3GH
+44 (0)7875 637710 
ž olliefriend@gmail.com
D.o.b: 11th March 1997

Personal Profile

A highly motivated and hardworking individual, who is studying sports and media at B-Tec level and has achieved 6 A-C grades at GCSE. Seeking a profession as a camera operator. A confident, hardworking individual with a professional attitude and lively personality who employs excellent communication skills to develop a positive rapport with colleagues and customers.
                                                                                             

Work Experience

June 2012      Piranha Photography 

·      Liaised with external stakeholders using excellent written communication and customer service skills carefully recording responses in an Excel document
·      Managed a section of the shop on behalf of the manager, and used customer services skills to help run the shop efficiently.
·      Used tact and a professional demeanour to deal with correspondents of the stockist of the shop


June 2013- August 2013                 The Little Photo Company

·      Completed a summer working for the little photo company firm; dealt with a variety of customers and tailored accurate and professional responses to their specifications.



Education & Qualifications
                             
                                                                      
June 2013                                          Ravens Wood School, Oakley Rd, Bromley BR2 8HP                                  GCSEs
9 GCSE's from A* to C 

A levels:
Media- A
Film- A
English- A 

University of Bournemouth: Ba Hon's in media and Film 




Current                                                              B-tec in Sport
(Completion July 2015)                                      B-tec in Media Studies

Clean Driving Licence (Passed July 2014)







interview questions

1.Tell me about yourself? 
I am a keen hard working individual who thrives on a challenge. work well in teams and i can step up to be a leader if thats whats required. I'm a vey sociable person and love meeting new people. I also have a vey addictive personality and once I start something I have to finish it 



2. What kind of environment do you like working in?

I like to work in a dynamic, hard working environment. where people get along have fun and get the work done.



3.Where do you see yourself being in 3-5 years from now?
well i see myself as a 'doer' and i strive for success and progress. i want to push through the ranks in the company. 


4.How would your friends and colleagues describe you?

My friends would say I have a very addictive personality, and that I'm very dedicated to what i want to achieve e. 



5. Why are you wanting leave your current job?

I have gained a lot of knowledge and experience but i feel like i need a new challenge to better myself as an individual in the work place.



6.Why should we hire you?

I believe that I have the skills, knowledge, competences and experience to help the company be successful.


7. What sort of salary are you looking for?

well my old salary was between £40,000 and £45,000 but money isn't my motivation for changing jobs.

8. How would you describe a typical day in your current job? 

I like a day that challenges me, I believe in waking up and smashing the next 24 hours. 




10. How do you evaluate success?
I don't think money is the only benchmark for success, i believe in personal success, if I complete a piece of work I feel successful. 











when filming our documentary, we made sure that the questions we asked our interviewees were relatable in terms of the subject matter so in this case bodybuilding. we also had to make sure that the questions were easy to understand and therefore the interviewees could answer them without thinking about them too much so that the flow of the interview was smoother. we also had to make sure that the questions didn't require too long an answer as this would have made the documentary too long and would have made the documentary boring to watch. 














Wednesday, 7 January 2015

Script for Documentary

Our opening shot is of our interviewees working out, we then move on to our first interview with Alex.

Question 1: How did you get in to bodybuilding?

Question 2: What is your approach to nutrition?

Question 3:

Question 4: Do you think that body image is an issue in today society?

Question 5: Why do you train?



We then move on to our next interview with Salih.

Question 1: How did you get in to bodybuilding?

Question 2: What is your approach to nutrition?

Question 3:

Question 4: Do you think that body image is an issue in today society?

Question 5: Why do you train?



We then move on to our next interview with Harry. 

Question 1: How did you get in to bodybuilding?

Question 2: What is your approach to nutrition?

Question 3:

Question 4: Do you think that body image is an issue in today society?

Question 5: Why do you train?





We then move on to our final Interview with Oliver.

Question 1: How did you get in to bodybuilding?

Question 2: What is your approach to nutrition?

Question 3:

Question 4: Do you think that body image is an issue in today society?

Question 5: Why do you train?