Thursday, 24 October 2013

Ok Go Research

this music video is called"here it goes again" there is only one camera throughout the video and the camera angle is consistent throughout the video also. there is no editing in this video. The video took a total of 17 attempts to complete. The music video won the 2007 grammy award of best short form music video. This video is shot using a single camera technique. The reason for this is because it is cheaper than using multiple cameras and using one camera means that all the focus is on one specific point making it easier for the performers as they only have to focus on one point. 

This video is called ok Go- Needing getting. In this video, there are multiple camera used. shots are taken in the car, out the car and on top of the car. This video is sponsored by chevrolet and throughout the video the car is driven through a rally course. The arms on the outside of the car strike against pianos, guitars, glass jars and drums. Arrangement and tuning of the instruments make the melody of the song. This video was shot using one camera. This is called single camera technique. using this technique gives the view from inside the car so this gives the audience the same view as the performers in the car. 

Ok Go is an American alternative rock band. The band is composed of Damien Kulash, Tim Norwind, Dan Kanopka and Andy Ross. Ok Go formed in 1998 and released 2 studio albums. OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube. Many of these have become viral videos; the 2006 video for Here It Goes Again, in which the band performed a complex routine with the aid of motorised treadmills, has received over 50 million views four years later.

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