Thursday, 12 February 2015

Analysis of channel logos

E4 have a target audience aged 16-34, having such a young target audience means that they need to appeal to them in an exciting and bold way. The E4 logo is a combination of the letter E in a san-serif font inside of the number four. the number four is the main design on the logo as it acts at the structure of the logo, the design follows a bubble look which suits its young target audience well as young people tend to be very bubbly and exciting. E4's logo has only one main colour which is purple, E4 is recognised and associated with this colour as it is a part of its identity. Purple is a very loud and prominent colour which again suits its young target audience as it need to stand out and catch their eye. 

Channel 4 have a slightly similar target audience to E4, Channel 4's target group is aged 18-30 and they tend to be a bit more mature compared to E4's target audience. Channel 4's logo consists of the main colours black and white, these choice of colours help make the logo stand out due to the use of simple colours. Channel 4 have gone for a very bold look that stands out from the crowd, this appeals to their target audience very well as i previously mentioned they tend to be more mature and bold. 

CBBC have a completely different target audience to both E4 and Channel 4, CBBC have a target audience aged 6-12 years old. With this in mind, CBBC had to make sure that not only would there logo have to appeal to that specific age group, but it had to have the conventions of a logo that would be aimed at a 6-12 year old. CBBC's logo consists of the main colour green, green is a very bright and fun colour which suits its age group perfectly as most 6-12 year olds tend to be full of fun and have a very bright and energetic personality. CBBC chose a san-serif font, however each letter is a different style and size which gives off the feeling excitement and spontaneity which many children aged 6-12 have. 

Sky have a huge target audience, due to the fact they broadcast a range of different channels they have to meet a diversity of peoples needs. The Sky logo consists of a spectrum of colours which connotes its equality as so does the range of channels they broadcast. The font used in the logo is a very simple san-serif font which again is a very equal and basic style which appeals to all. 

Cbeebies again have a very niche target audience, due to the fact that they broadcast to an extremely young audience, they need to make sure that their logo not only appeals to the young ones but also relates to them. The Cbeebies logo consist of the two colours bright yellow and bight purple, just from the description you can tell that it is a very colourful logo which is important as it needs to attract the eye of a young child and appeal to them to the point where they become familiar to it. The font is a designed in a "Bubble Writing" style which gives the impression that a young toddler drew and designed the logo its self. This gives the logo a very unique touch and again relates to its young target audience. 

In conclusion from analysing these channel logos, it has given me a better understanding on how to create my logo in order to appeal to my target audience. I have learnt that different colour schemes and font styles are used in order to appeal to a different style of audience depending on its target group, for example bright and vibrant colours are used to appeal to a younger target audience. 

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