In the old times of music, music videos were used to sell the artist, where as now days every song in the charts has a video.
purpose of a music video
To sell song
To give the audience a better understanding of the song and they lyrics
To entertain and show off the artists talent and entertain an audience and views
To sell cd's, dvds and downloads
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
When artists make music videos there are many ways in which they can sell there song to make it more successful. The most important way of doing this is by promoting the song that they have created. promotional is advertising something. The artists goal is to: sell the song, and invoke a reaction so that the audience remember the song, to give the audience a better understanding of the song, to entertain and show off their talents, to sell CDs, DVDs and downloads by creating memorable visuals and market the purposes of exposure and expansion of the their profile. When artists promote a music video for a song it in turn promotes their album increasing the income the artist and the record company gets. When the artist promotes their song they are also promoting their self as an artist which can lead to greater opportunities for the artist such as possible collaboration opportunities with other artists. An example of this is Psy. He promoted Gangnam style so well that it LED him to possible collaboration opper
tunities with other artists e.g. Justin Bieber. A music video is also used to sell the brand image of the artist or band.
Their are many types of music video and they are used in different ways, for example to show case the talent of the artist in terms of playing an instrument or they're dancing ability.
The music video "sing" by Ed sheeran and Pharrell williams is a very basic video, in terms of only having a coloured background and having the artists preform in front of it, to show case they're talent.