Monday, 30 June 2014 research

For our animation project we have been asked to research charities to create an animation for a final charity we have chosen. The five charities we chose were children in need, cancer research, cry (cardiac risk in the young), Gosh (great ormond street hospital) and the salvation army.

  • Cancer research: Cancer research is basic research into cancer in order to identify causes and develop strategies for prevention, diagnosis, treatments and cure. Cancer research ranges from epidemiology, molecular bioscience to the performance of clinical trials
  • Cry: cry stands for cardiac risk in the young and is a charity helping to raise awareness of cardiac risk, Sudden Cardiac Death (SCD), Sudden Death Syndrome
  • Great ormond street hospital: mission is to provide world-class clinical care and training, pioneering new research and treatments in partnership with others for the benefit of children in the UK and worldwide.
  • Salvation army: The salvation army is a christian and international organization. It has a worldwide membership of over 1.5 million consisting of soldiers, officers and salvationists. 

The charity we chose is children in need. We chose this charity because since 1980 is has raised over £600 million for disabled and young people in the UK. We also chose this charity because children in need has an iconic figure, pudsey the bear. 

This advert sends out a message that there are too many homeless children sleeping on the streets. The target audience for this advert is for people with children because they will feel empathy and have a connection with the homeless children because they themselves have children. This advert has real life footage because it shows the seriousness of homeless children and makes it more believable. 

This advert shows people dressing up to try and raise money for children in need. It shows them having fun whilst doing a good cause and helping the children. This advert is also real life footage to show all the support that the people are giving to help children in need.

This advert made by Aardman is to show support for children in need. Wallace and Gromit are well known characters and therefore have a connection with the general public. Also, this advert is animated which will appeal to the younger audence as well.

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