analyze and compare the conventions in 4 genres

Indie:
Indie music is produced independently from major commercial record labels or their subsidiaries, a process that may include a do-it-yourself approach to recording and publishing.  live performance is very common for artists in the indie genre. This way the main focus is on them. Indie videos are a low budget, and have a do it yourself attitude. They are extremely diverse and they have sub genres that include indie rock and indie pop. bet you look good on the dance floor by arctic monkeys fits the ethos of the indie genre because the main focus of the video is on the performance of the band, it had a low budget which is the reason the main focus is on the bands performance. 

Hip Hop:
Is a music genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements. Hip hop music commonly shows people at parties, lots of girls and showing off their money by showing the singer performing in their car for example. Hip hop videos are differernt to other genres because they they are more expensive to make. the song big pimping by Jay Z fits the ethos of a hip hop music video because the video clearly had a high budget because expensive props were used such as cars and jewellery. the focus is not solely on the performance but to show off the amount of money the artist has. 

 Is a genre of popular music, which originated in its modern form in the 1950s and 1960s, deriving from rock and roll. The terms popular music and pop music are often used interchangeably, although the former is a description of music which is popularPop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country. Like Indie music, pop music also shows the singer performing however, more money is involved in the videos. More cameras and editing and more people are involved in the videos. the song blurred lines by robin thick fits the ethos of a pop music genre because it shows the performance of the performer along with showing off some of the performers wealth such as jewellery and in this case women. 

Rock: 
Is a genre of popular music that originated as rock and roll in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States. It has its roots in 1940s' and 1950s' rock and roll, itself heavily influenced by rhythm and blues and country music. rock music, like indie and pop music, show the singer/ singers performing however; rock videos usually show the singers performing with their instruments. This is because they want to show their talent in playing the guitar or drums. Rock music is usually quite dark compared to the other music genre. The song Californication by red hot chilli peppers fits the ethos of a rock and roll themed song because not only does it show the performance by the band it also shows the bands wealth.