Friday, 27 September 2013

6. Ident analysis research proposal

An ident is basically a mini commercial explaining what the channel is about. Its purpose is to give a brief understanding to the viewer of what shows the channel broadcast. they are designed to be fun and comical but to still portray a message. This BBC 3 ident is of these 'blobs' talking about their lives and what they want to do. This ident is animated which makes it fun. The blobs themselves are orange which makes them stand out on the grey background. The music in this ident is german polka. This music is up-beat and bouncy which makes it fun. The target audience for this ident is young people due to the animation and the comedy of the ident. This ident was made using Computer generated imagery.

This E4 ident is of a variety of random animated things. The color scheme is mainly purple which represents E4 itself. The music in this ident is a simple repetitive tune however there are a lot of different sound effects throughout the video like lasers, ducks and robots. There isn't a set target audience for this ident it is more for any E4 viewers. This indent is made using both real life footage and CGI, this fits in the with channels corporate imagery and identity; and therefore makes it more appealing and fun for the viewers. 

  This channel 4 ident is of Homer Simpson trying to retrieve his beer from a telephone wire.
The ident is animated to match the programme and has Homer talking to himself. The target audience for this ident is prodomently young people but it would apeal to any simpsons fan due to its comical nature of Homer getting electrocuted. Due to the Simpsons being a popular show this will appeal more to the viewers of channel 4. This ident is made using entirely CGI; this makes the colour scheme of this ident very colourful and fun.