Thursday, 6 February 2014

5.differences between sky1 and bbc and itv

How is Sky Funded? 

Sky is funded by their customers that subscribe to the Sky TV packages. The Sky TV packages consist of a range of different offers, for example you can purchase a Sky Sports package which allows the customer to access 7 different channels showing different live sport from around the world. This comes to a price of £24.50 per month with any Sky TV bundle. 

Sky subscribers also get the chance to create an account once they have signed up to the Sky subscription plans. This new account will allow them to use it to sign into Sky apps or other online services via the internet which allows the customer to access extra features or their ordinary Sky channels no the go. 

BSkyB (British Sky Broadcasting) is a british telecommunication company who televise and broadcast internet services to consumers and businesses within the UK. BskyB was originally formed in November 1990 by the merging of Sky television and British Satellite Broadcasting, following on from this BSkyB became the UK's largest digital subscription television company. BSkyB is a subsidiary company to Sky plc (plc standing for Public Limited Company), being a subsidiary means that Sky plc is its parent owner. However, the UK operations still remain under the company name of BSkyB but use the trade name of Sky. 

Sky sells advertising slots to a range of different companies whom would like to advertise their product/business to all the people watching that channel. Companies can buy advertising slots on all the channels sky provide. The companies buy time slots which varies in price depending on when they would like to show their advertisement. For example showing an advert during the ad break on the FA Cup will be a lot more expensive compared to buying a time slot which would be shown at 10am-11am. This is due to the fact that more people will see the advertisement during the FA Cup compared to the 10am-11am slot. 

How is Sky 1 different to BBC 1 & ITV? 
Sky 1 is renowned for its huge range of different channels and programming that they have to offer for their customers. Compared to BBC 1 and ITV there is a huge difference in quantity and quality of programming. Sky has a massive range of channel genres for example they have history channels, sport channels, entertainment channels, drama channels, music channels, kids channels and even channels that cater purely for adults. When looking at organisations such as BBC and ITV, they both have the same intuition to try and cater for everyone buy showing programs that suit all different types of audiences and people, the BBC and ITV do that very well however Sky is at an huge advantage just due to the fact by the sheer amount of channels they have compared to BBC and ITV. Another bonus Sky has is that they also broadcast and provide their customers with both BBC and ITV channels and services. However, for every advantage there tends to be a disadvantage and for Sky its the fact that their customers have to subscribe and pay for Sky's services where as BBC and ITV services are all included in Free-view which has no subscription therefore meaning that its all essentially free (I say essentially as you need to pay for a free view box or to have it installed into your TV in order to gain these services). In conclusion Sky is at a huge advantage due to the fact that they have a lot more to offer channel wise and meet all their audiences needs however it all comes at a cost, whereas BBC and ITV manage to produce programs that suit their audience and the diversity of their audience at a money free fee. 


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